To redeem this game you need to follow these stages.
Redeem the key we've provided on Steam.
You then have to additionally register a Funcom account.
Click the REGISTER button in the game and then choose 'Click here' to register with a new key.
The key you need is displayed when you first play the game in the box "The Secret World CD Key" - choose "The Secret World" top entry and choose "COPY TO CLIPBOARD". The copied key can then be pasted into the registration system for your FunCom account.